TABLE OF CONTENTS
- Introduction
- Data Controller
- Data We Collect
- How We Collect It
- How We Use Your Data
- Legal Basis
- Data Sharing
- Data Retention
- Security Measures
- Cookies & Tracking
- Your Rights
- Minors
- International Transfers
- Policy Changes
- Contact & Complaints
1. Introduction
This Privacy Policy ("Policy") sets out the practices of ce7777 ("the Company", "we", "us", "our") with respect to the collection, processing, storage, and protection of personal data relating to registered players and visitors to the ce7777 platform ("you", "your").
ce7777 is committed to handling your personal data in a manner that is transparent, lawful, and respectful of your privacy. This Policy applies to all personal data collected through your use of the ce7777 website, mobile platform, customer support channels, and any other services we provide to players in Pakistan and internationally.
By registering an account on ce7777, making a deposit, or otherwise accessing our services, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which form part of your agreement with ce7777.
2. Data Controller
ce7777 acts as the data controller in respect of all personal data collected from players and visitors through the ce7777 platform. As data controller, ce7777 is responsible for determining the purposes for which, and the means by which, your personal data is processed. Our data protection obligations arise from our international gaming license and the data protection framework applicable to our licensing jurisdiction.
For all privacy-related enquiries, requests, and complaints, you may contact our Data Protection team directly. Contact details are provided in Section 15 of this Policy. We aim to acknowledge all privacy enquiries within five (5) business days and to resolve substantive requests within thirty (30) calendar days.
3. Personal Data We Collect
ce7777 collects personal data across several categories. The specific data collected depends on the nature of your interaction with the platform — whether you are simply browsing, completing registration, verifying your identity, making a deposit via JazzCash or EasyPaisa, or contacting our support team.
3.1 Registration & Identity Data
3.2 Financial & Transaction Data
3.3 Gaming Activity Data
3.4 Technical & Device Data
4. How We Collect Your Data
ce7777 collects personal data through the following channels:
- Direct submission: Information you provide when registering your ce7777 account, completing KYC verification, making a deposit or withdrawal, contacting our support team, or responding to a survey or promotion;
- Automated collection: Technical data collected automatically when you access the ce7777 platform, including IP address, device identifiers, browser type, and session activity, through the use of cookies and similar tracking technologies (see Section 10);
- Payment processors: Transaction confirmation data received from JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank when you initiate a deposit or withdrawal;
- Identity verification providers: Data received from third-party KYC and identity verification partners when we verify your CNIC, passport, or proof of address documents;
- Fraud prevention services: Risk-scoring and fraud detection signals provided by our compliance partners to help protect the integrity of the ce7777 platform;
- Publicly available sources: In limited circumstances, we may supplement your data with information from publicly available registers or databases as part of our anti-money-laundering (AML) compliance obligations.
5. How We Use Your Personal Data
ce7777 uses your personal data for the following purposes:
- Account management: To create, maintain, and administer your ce7777 player account, including processing your login credentials and managing your PKR wallet balance;
- Identity verification (KYC): To verify your age (21+ requirement), identity, and residential address in compliance with our international gaming license obligations;
- Payment processing: To process your deposits and withdrawals through JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, and to maintain accurate transaction records;
- Service delivery: To provide you with access to cricket betting, casino games, live dealer tables, slot machines, and all other features of the ce7777 platform;
- Responsible gaming: To monitor your gaming activity for signs of problem gambling, enforce self-exclusion requests, and apply deposit limits and session restrictions you have set in your account;
- Fraud prevention and AML compliance: To detect, investigate, and prevent fraudulent transactions, money laundering, bonus abuse, and other prohibited conduct on the ce7777 platform;
- Customer support: To respond to your enquiries, process complaints, and provide technical assistance;
- Legal compliance: To meet our obligations under the terms of our international gaming license, including record-keeping, regulatory reporting, and cooperation with lawful requests from competent authorities;
- Platform improvement: To analyse aggregated, anonymised usage data in order to improve the functionality, performance, and user experience of the ce7777 platform;
- Marketing communications: To send you promotional offers, bonus notifications, and platform updates — but only where you have given your explicit consent to receive such communications. You may withdraw this consent at any time.
6. Legal Basis for Processing
ce7777 processes your personal data on the following legal bases:
- Contractual necessity: Processing required to perform our contract with you — including account registration, payment processing, and service delivery — is carried out on the basis that it is necessary for the performance of that contract;
- Legal obligation: Processing required for KYC verification, AML compliance, age verification, and regulatory reporting is carried out to fulfil our legal and licensing obligations;
- Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement is carried out on the basis of our legitimate interests as an operator, balanced against your privacy rights;
- Consent: Processing for marketing communications and non-essential cookies is carried out only where you have provided your freely given, specific, informed, and unambiguous consent. You may withdraw consent at any time without affecting the lawfulness of any prior processing.
7. Sharing Your Personal Data
ce7777 does not sell, rent, or trade your personal data to third parties for commercial or marketing purposes. We share your data only in the following limited and necessary circumstances:
- Payment service providers: JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank receive the transaction data necessary to process your deposits and withdrawals. These providers are bound by their own data protection obligations and are not permitted to use your data for any other purpose;
- KYC and identity verification providers: Third-party providers who assist us in verifying player identity, age, and address as required by our licensing obligations. These providers process your data strictly under our instructions and in accordance with applicable data protection law;
- Fraud prevention and compliance services: Specialist providers who assist ce7777 in detecting fraudulent activity, money laundering, and other prohibited conduct. Data shared with these providers is limited to what is strictly necessary for the relevant compliance purpose;
- Game content providers: In some cases, game providers who supply casino games, live dealer tables, or slot content to the ce7777 platform may receive limited gameplay data for the purposes of game operation and fair-play auditing;
- Regulatory and law enforcement authorities: We may disclose your personal data to competent regulatory bodies, law enforcement agencies, or courts where we are legally required or authorised to do so under our gaming license or applicable law;
- Corporate transactions: In the event of a merger, acquisition, or sale of all or part of the ce7777 business, your personal data may be transferred to the acquiring entity, subject to the same protections described in this Policy.
8. Data Retention
ce7777 retains your personal data only for as long as is necessary for the purposes described in this Policy, or as required by our international gaming license and applicable legal obligations. Specific retention periods are as follows:
- Active account data: Retained for the duration of your account relationship with ce7777 and for a period of five (5) years following the closure or termination of your account;
- Financial transaction records: Retained for a minimum of five (5) years from the date of each transaction, in accordance with standard AML record-keeping requirements under our gaming license;
- KYC and identity verification documents: Retained for a minimum of five (5) years from the date of verification or from the date of account closure, whichever is later;
- Customer support correspondence: Retained for three (3) years from the date of the last communication;
- Technical and device data: Retained for up to twelve (12) months for security and fraud prevention purposes;
- Marketing consent records: Retained for the duration of your consent and for one (1) year following any withdrawal of consent, to demonstrate compliance.
Upon the expiry of the applicable retention period, your personal data will be securely deleted or anonymised. Where full deletion is not immediately practicable due to system architecture constraints, the data will be isolated and protected from further active processing until deletion can be completed.
9. Security Measures
ce7777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. Our security infrastructure includes:
- 256-bit SSL/TLS encryption applied to all data transmitted between your device and the ce7777 platform, including login sessions, PKR transactions, and personal data submissions;
- Encrypted data storage for all sensitive personal data, including CNIC numbers, financial account references, and authentication credentials, which are stored in hashed or encrypted form;
- Access controls limiting internal access to personal data on a strict need-to-know basis, with role-based access permissions and multi-factor authentication for all staff with access to player data systems;
- Regular security audits and penetration testing conducted by independent security specialists to identify and remediate potential vulnerabilities in the ce7777 platform;
- Incident response procedures enabling rapid detection, containment, and notification in the event of a data security incident.
10. Cookies & Tracking Technologies
ce7777 uses cookies and similar tracking technologies to operate, personalise, and improve the platform experience for Pakistani players. A cookie is a small text file placed on your device by our platform when you visit the ce7777 website. Cookies allow us to recognise your device, maintain your session, and remember certain preferences.
10.1 Types of Cookies We Use
- Strictly necessary cookies: Essential for the operation of the ce7777 platform. These cookies enable core functions such as maintaining your logged-in session, processing your PKR transactions, and ensuring platform security. These cookies cannot be disabled without materially impairing your ability to use ce7777;
- Functional cookies: Allow ce7777 to remember your preferences, such as language settings and display options, to provide a more personalised experience;
- Analytical cookies: Used to collect aggregated, anonymised data about how players interact with the ce7777 platform, helping us identify areas for improvement. We use this data in aggregate form only and do not use it to identify individual players;
- Marketing cookies: Used only where you have provided explicit consent, to help us understand the effectiveness of our promotional campaigns. You may withdraw this consent at any time through your browser settings or by contacting our support team.
You may configure your browser to refuse all or certain types of cookies. Please note that disabling strictly necessary cookies may prevent you from accessing certain features of the ce7777 platform, including login and payment functionality.
11. Your Data Protection Rights
As a player on the ce7777 platform, you hold the following rights in respect of your personal data. These rights are subject to applicable legal exemptions, including exemptions related to AML compliance, fraud prevention, and our gaming license obligations.
| Your Right | What It Means |
|---|---|
| Right of Access | You may request a copy of all personal data ce7777 holds about you, along with information about how it is processed. |
| Right to Rectification | You may request that we correct any inaccurate or incomplete personal data held in your ce7777 account. |
| Right to Erasure | In certain circumstances, you may request that we delete your personal data. This right is subject to our legal retention obligations under our gaming license. |
| Right to Restriction | You may request that we restrict the processing of your data in certain circumstances, for example while a rectification request is being assessed. |
| Right to Portability | You may request that we provide your personal data in a structured, machine-readable format for transfer to another service provider. |
| Right to Object | You may object to the processing of your personal data where we rely on legitimate interests as our legal basis, subject to our overriding legal obligations. |
| Right to Withdraw Consent | Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting prior lawful processing. |
To exercise any of the above rights, please contact our Data Protection team using the contact details provided in Section 15. We will respond to all verified requests within thirty (30) calendar days. We may need to verify your identity before processing your request. In some cases, we may need to extend this period by a further two months where requests are complex or numerous — we will notify you if this applies.
12. Minors & Age Restrictions
The ce7777 platform is strictly intended for individuals who are 21 years of age or older. ce7777 does not knowingly collect personal data from any person under the age of 21. Our registration process includes mandatory age verification steps, and all accounts are subject to further KYC age verification before withdrawals are processed.
If ce7777 becomes aware that personal data has been collected from a person under the age of 21 — whether through a false declaration at registration or any other means — we will immediately suspend the relevant account, delete all associated personal data to the extent permitted by law, and forfeit any balance in accordance with our Terms and Conditions. Parents or guardians who believe that a minor may have registered on ce7777 should contact our support team immediately.
13. International Data Transfers
As an internationally licensed online gaming platform, certain aspects of ce7777's operations — including data hosting, KYC verification, and fraud prevention — may involve the transfer of personal data to countries outside Pakistan. Where such transfers occur, ce7777 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Privacy Policy.
Safeguards applied to international data transfers include contractual data protection clauses incorporated into our agreements with all third-party processors, binding corporate rules where applicable, and the selection of processors located in jurisdictions that maintain recognised data protection standards. ce7777 will not transfer your personal data to any country that does not offer an adequate level of protection without first implementing appropriate safeguards.
14. Changes to This Privacy Policy
ce7777 may update this Privacy Policy from time to time to reflect changes in our data processing practices, our licensing obligations, or applicable data protection law. The date of the most recent revision is displayed at the top of this page. Where changes are material, we will provide reasonable advance notice to registered players via email or an in-platform notification before the updated Policy takes effect.
Your continued use of the ce7777 platform following the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. We encourage you to review this page periodically to stay informed about how we are protecting your personal data.
15. Contact & Complaints
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by ce7777, please contact our Data Protection team. We take all privacy enquiries seriously and are committed to resolving them promptly and transparently.
[email protected]
Response Commitment: Initial acknowledgement within 5 business days. Full resolution within 30 calendar days.
Live Support: Available 24/7 via in-platform live chat after logging into your ce7777 account.
If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction, or with the regulatory body overseeing our international gaming license.
This Privacy Policy was last reviewed and updated on 1 January 2026. ce7777 — All rights reserved.